Sr Analyst, Marketing Analytics & Insights - ID-5259

At 2U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world's leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.

 

What We're Looking For:

The Senior Analyst, Marketing Analytics and Insights is responsible for the monthly media budget and projected return on investment across assigned programs and verticals. The Senior Analyst, Marketing Analytics and Insights will be directly responsible for managing a portfolio of paid tactics (Search, Facebook, LinkedIn, Partnerships, etc.) across programs. This role has ownership of day-to-day optimizing of the health of programs within purview against KPIs and is responsible for accurate management of spend.

 

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Responsibilities Include, But Are Not Limited To:

Program Management and Monitoring:

• Actively manages the marketing spend of moderate-to-high complexity and revenue impact across global programs
• Uses data to flag risks and opportunities within programs/verticals, proactively suggests strategy to improve using statistics and analytical methods
• Identifies and executes upon strong/weak spend opportunities with direction from management
• Reports on pacing performance to leadership
• Works cross-functionally to create and execute new media campaigns, troubleshoot data issues, and provide program data to stakeholders

 

Analysis:

• Soundly estimates projected conversion of marketing tactics and likely ROI of spend for programs/verticals within scope
• Performs analysis on program health and identifies trends impacting KPIs, and highlights key discrepancies versus expectations to leadership
• Performs ad-hoc analysis as needed to support the larger team

 

Planning:

• Works with leadership to set the monthly paid digital marketing strategy and budget for global programs
• Creates deliverables conveying detailed marketing plan on a monthly basis
• Effectively articulates monthly marketing plan to leadership and makes necessary edits based on feedback

 

Project Management:

• Responsible for successful and timely completion of both BAU and ad-hoc projects through collaboration with leadership
• Owner of several key reporting/functional projects on behalf of the team
• Influences cross-functional teams to deliver material needed to complete projects

 

Things That Should Be In Your Background:

• Has a Bachelor's degree (from a business, economics, or math related field is a plus)
• 4-7 years of experience in marketing, analytics, or relevant business using data to solve problems
• Has a working knowledge of Excel, and some previous exposure to SQL or other databases
• Experience working with media engines, such as Adwords, web analytics tools, such as Google Analytics, and data visualization tools, such as Tableau preferred.
• Has a keen interest in digital marketing (prior experience a plus, but not required)
• Is adept at problem solving and can balance creativity with analytical skills

 

Other Attributes That Will Help You In This Role:

• Has a strong work ethic and doesn't accept complacency
• Is looking for the opportunity to set business strategy
• The ability to multitask, stay organized and evaluate priorities on an ongoing basis
• Demonstrates proactive thinking – always seeking ways to do something better

 

Benefits & Culture

Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you're excited by the opportunity to provide over 40 million learners and counting with access to world-class online higher education, then join us – and do work that makes a difference. #NoBackRow

 

We offer comprehensive benefits (unique per country) and excellent work/life balance.

Full-time, U.S. benefits include:

• Medical, dental, and vision coverage
• Life insurance, disability, and 401(k) employer match
• Employee stock purchase plan
• Free snacks and drinks in-office
• Generous paid holidays and leave policies, including unlimited PTO
• Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break